Jim Ross Says WWE Needs To Aim At An Older Audience For The Network
Here is what Jim Ross had to say about WWE’s money struggles with the WWE Network:
“WWE should target the older fan who may have ceased becoming a regular, weekly viewer in recent years as their primary target demo to subscribe to their WWE Network. The older fan has more disposable income and makes more long term buying decisions than do the younger crowd who still lives at home or are still students. If my take is somewhat accurate then hearing more about the classic, footage from those endorsing the product is important. It would be good to hear what Cole, Lawler and JBL watch every week on the WWE Network as I feel that it would remind many fans on what they are missing.”
Check out J.R.’s full blog here.